Calm, in a cup

Posted on 22/01/2015 by Nick van Lanen

How to convey your consumers your product has a calming effect? Ad Agency M&C Saatchi created these calming chamamomile tea bags for tea company BOH.

These tea bags are transforming. One starts out as a stressful symbol that changes to a calmer version once you put it in hot water. No stress. Sit back and relax!